The proof is the page you're on
We build and rebuild sites for businesses already buying traffic. A gallery of screenshots can't tell you whether anything actually loads fast or converts, so here's this page instead: measured live in your own browser, against the standards every build ships to.
This page, measured live
Your browser · right now
Read from your browser's Performance API as this page loads. Not a screenshot, and not a lab run we picked because it scored well. Reload and the numbers change with your connection.
Five places a page leaks money
The structural failures we find in almost every audit, not a client case study. Pick a marker.
The page doesn't repeat the promise
Someone clicks an ad or a search result expecting one specific thing, and the first screen says something more general. The visitor doesn't reconcile the gap. They leave, and you pay for the click anyway.
Why it's expensive: you paid for the click before the mismatch happened.
The hero is the slowest thing on the page
Sitewide speed scores look acceptable while the one image, video embed, or web font that visitors actually wait on drags the first meaningful paint out. The average hides the page that matters.
Google's threshold: Largest Contentful Paint under 2.5 seconds.
The form asks for more than the offer earns
A phone number required before any value has been demonstrated. Fields nobody reads the answers to. Every field past what the offer justifies is another moment for the visitor to decide it isn't worth it.
The test: could you follow up successfully without that field?
The phone gets the desktop layout, squeezed
Most paid traffic and most ecommerce checkouts happen on a phone, but the mobile view gets treated as a compressed afterthought: tap targets too close, forms that fight the keyboard, buttons buried below three scrolls of preamble.
Where it shows up: mobile converts far below desktop and nobody investigates why.
Nothing is instrumented
No verified conversion events, so there's no way to tell which of the four problems above is actually costing the most. Every decision after this one is a guess dressed up as a redesign.
The consequence: you can't fix in priority order what you never measured.
Which one are you?
Three different starting points, equal weight, not a good-better-best ladder.
Rebuild it around how it actually converts
You have traffic and a real offer, but the site underperforms what it should. We rebuild around the five failure points above without starting your brand over from zero.
- 01Message match rewritten against your live traffic sources
- 02Load path rebuilt to hit Core Web Vitals on the pages that matter
- 03Forms cut to what the offer actually earns
- 04Mobile layout designed first, not compressed after
- 05Conversion tracking verified against real submissions
Built to the standards from the first commit
Nothing to preserve, so nothing gets inherited. Performance budget, accessibility, and tracking scaffolding go in before the first section is styled, not retrofitted after launch.
- 01Structure and message hierarchy approved before any styling
- 02Performance budget enforced through the build, not audited after
- 03WCAG 2.1 AA as the floor, built in from the start
- 04Mobile-first throughout, every component
- 05Analytics and ad-platform events wired before go-live
Redesign the page that carries the decision
The product page decides more of the purchase than any other page in the store. We rebuild that surface specifically, rather than selling you a full-store rebuild you may not need.
- 01Shopify theme work, or custom and headless storefronts
- 02Gallery, price, and variant hierarchy rebuilt around buyer questions
- 03Proof and guarantees placed where hesitation actually happens
- 04Sticky add-to-cart that survives the whole scroll
- 05Mobile checkout path treated as the primary path
Commitments, not adjectives
Every build ships against these. The ones marked live are the ones this page is demonstrating to you right now.
Largest Contentful Paint
Measured on the page real traffic lands on, not a sitewide average that hides the slow one.
No layout shift on load
Nothing jumps, resizes, or moves the button you were about to tap. Images, fonts, and embeds are sized before they load.
Interactions respond immediately
Taps, expands, and form interactions paint back fast enough that the page never feels stuck.
Accessibility as a floor
4.5:1 body contrast, 44px touch targets on controls, full keyboard navigation, and visible focus states. Built in, not audited in after a complaint.
Conversion tracking that actually fires
GA4 and ad-platform events tested against real submissions before go-live, rather than discovered broken a month into spend.
Designed for the smallest screen, not adapted to it
The mobile layout is the design. Desktop expands from it, instead of the phone inheriting a squeezed version of a wide grid.
Shopify and custom product page redesign
Read top to bottom: this is the order a buyer's objections actually arrive in, and the order we rebuild the page to answer them.
Gallery hierarchy
Product imagery ordered around the questions a buyer actually has (scale, fit, detail, how it looks in use) rather than whatever order the photos arrived in.
Price and variant clarity
Pricing, options, and any bundle or subscription offer readable at a glance, without the buyer hunting for what it actually costs.
Proof placed at the point of doubt
Reviews and guarantees positioned exactly where hesitation happens, instead of stacked in a block at the bottom nobody scrolls to.
Shipping and returns answered inline
The two questions that stall carts most, answered on the product page itself rather than behind a policy link in the footer.
Add-to-cart that survives the scroll
The buy action stays reachable through the entire page instead of disappearing after the first screen.
Mobile checkout as the primary path
Built for the phone checkout most ecommerce traffic actually uses.
ShopifyHeadlessCustom cartA project first. The retainer is optional
Audit
Your current site, or your plan for a new one, run against the five failure points.
Wireframe
Structure and message approved before anything is styled.
Build
Built against the spec sheet from the first commit.
Instrument
Tracking tested with real submissions before go-live.
Optimize
Optional. Where the build becomes an ongoing retainer.
Stages 01 through 04 are the project, scoped and quoted after the audit. Stage 05 is where clients who want it move into ongoing paid media or lead follow-up work, and the same team that built the site keeps optimizing it against live data. Nothing about the build requires it.
Have your site run against the same five points
A working session, not a pitch. You leave with a prioritized fix list whether or not you ever build with us.
Book my free Growth Audit- Message match against your live traffic sources
- Core Web Vitals on the pages that take spend
- Form and checkout friction
- Mobile layout and tap targets
- Conversion tracking coverage
- Product-page anatomy, if you sell online
Straight answers
Why is there no portfolio on this page?
A gallery of screenshots proves almost nothing: you can't tell from an image whether a page loads fast, converts, or works on a phone. So this page measures itself live in your browser, against the same standards every build ships to. It's the one demo we can't fake.
Do you redesign existing sites, or only build new ones?
Both. A revamp keeps what's working in the business and rebuilds the site around how it actually converts. A bespoke build is for businesses with no site yet, or one too far behind to save. The audit tells us which one you need.
What platforms do you build ecommerce product pages on?
Shopify and custom or headless storefronts. The redesign focuses on the product page itself, the highest-leverage page in ecommerce, rather than a full-store rebuild unless the audit shows you need one.
How is this different from a normal web design agency?
Most agencies hand off a site and leave. We're the ones running paid traffic into it afterward, so we stay accountable for what the page does with that traffic, not just how it looked on launch day.
Do I have to run ads with you to get a site built?
No. The build is scoped and quoted as its own project and stands on its own. Many clients move into an ongoing optimization retainer afterward, but nothing about the build requires it.
What does it cost?
Scope-based: a fixed project fee, quoted after the audit once we know exactly what needs building. No generic package priced before we've seen the site.
What happens in the Free Growth Audit?
We run your current site, or your plan for a new one, against message match, load speed, form friction, mobile layout, and tracking coverage, then hand you a prioritized fix list. It's useful whether or not you build with us.